The campaign that helped a struggling brand gain 2,654 new Facebook fans & boost engagement by over 4,000%.
“Which restaurant has the most loyal and die hard Facebook fans? Food Digital magazine is on a quest to find out! We give you the chance to decide once and for all, and have YOUR favorite restaurant featured on the June issue of Food Digital Magazine. Things could get deliciously messy. VOTE via Facebook!”
**($0) ZERO dollars were spent to advertise the campaign.**
For Food Digital’s(formerly Food & Drink Digital) fist ever social media initiative, we hand-picked restaurants from across the U.S. to participate in a Facebook “Food Fight”. Participating restaurants would rally their eager fans to vote for their beloved restaurants via our Facebook page. The winner with the most likes would be crowned the victor and win this delicious prize:
Restaurant feature in an upcoming edition of Food Digital Magazine
Front cover call out for June’s edition
Take over of Food Digital’s Facebook landing page for the entire month
Full bragging rights
Inspire loyal readers & food lovers alike to determine featured content for our magazine via Facebook. Thus, making new & existing fans feel like an essential part of the brand through a remarkable contest experience. As a part of this Facebook experience it was our hope to make Food Digital a talked about & relevant part of the discussions happening on social media.
(IMAGE 1:June 2011 issue with front cover call out announcing winner, Melt Bar & Grilled. IMAGE 2: Facebook landing page announcing winner.)