About Rob


Height: 5-10

Wt: 155 lbs

Hair: Brown

Eyes: Brown

Residence: San Diego, CA

Favorite Color: Neon Orange

Spirit Animal: Baby Unicorn

Favorite Platform: Twitter

Favorite Brand: Pixar

I am a social media strategist, digital marketer, writer and (eccentric) filmmaker based in San Diego, CA.

Unlike the fluff you’ve been fed by social media gurus and “rock stars”, I’m here to help YOU learn from my first hand experience. In fact, I’m a founding member of a new social media site, Businessfriend, where I put my social media savvy into practice by helping our team create the most remarkable, addictive and engaging experience on the platform.  I’m here to navigate you through the endless haze of social media noise with original, and practical advice you can put into use today.


I am a founding member of Businessfriend– a new social networking site for professionals focused on productivity and team collaboration. As a digital marketer there, I help Businessfriend grow its user base, optimize all aspects of the site for ease of use, and improve engagement among existing members. In addition, I’ve also had the privilege of creating new features for the site, namely “Niche”, a content saving and discovery product slated for a 2014 release.


(The Businessfriend team. Rob is the smiling chap in the glorious, mustard yellow tie.)

WDM Group


Before working at Businessfriend, I managed a successful social media program for a total of 18 different news brands. A few of our marketing goals included community building, cultivating strong industry relationships, increasing traffic, expanding brand awareness, SEO, bringing amazing customer service, original & creative campaigns, and shaping brand identity via social media. I also conducted in-depth social media, seo, and viral marketing training for our journalists across 5 international offices.

Though I’ve earned most of my stripes through soul crushing trial and error at the school of hardknocks, I also hold a BA in both Political Science & Media(Digital Cinema emphasis) from the University of California, San Diego.

Connect with Rob


Don’t be shy, if you have any questions feel free to reach me on any of these social media channels:



Or email me at robertolumalin[at]gmail[dot]com


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